Your Website Audit
Goldfields Metal Roofing · Ballarat
Current site performance
42 out of 100
You're ranking well in Google, but your website is losing you calls every day.
What's Working Well
- You're already visible. Your site ranks #1 for "roofer in Ballarat" on Google, and you've built a solid 5-star reputation with 22 reviews. That's hard-won trust.
- Professional first impression. Your logo, colour scheme, and photography give visitors confidence they're dealing with a proper trade business, not a backyard operator.
- Clear service area. You mention Ballarat and surrounds right up front, so people know immediately whether you cover their suburb.
What's Holding You Back
Your website is doing its job of looking legitimate, but it's not doing the one thing that matters most: making it easy for people to contact you. Here's where you're losing calls right now.
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Your browser shows "Not Secure" in the address bar
When someone visits your site, their browser displays a warning that the connection isn't secure. Most people close the tab immediately—they're not willing to risk it, especially when there are other roofers one click away. Google also ranks secure sites higher, so you're losing visibility on top of losing trust.
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Your phone number is hidden
Seven out of ten people searching for a local roofer want to call, not fill in a form. Your phone number isn't visible when the page loads—people have to scroll down to find it. Many won't bother. They'll hit the back button and call the next business whose number is right there.
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No obvious "call now" or "get a quote" button
Your homepage has small text links that say "About Us" and "Contact," but nothing that jumps out and says "tap here to get help." Mobile visitors especially need a big, obvious button. When they can't see what to do next in two seconds, they leave.
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Nothing tells visitors why they should trust you
Roof work is expensive and stressful. People want to know you're licensed, insured, local, and experienced before they pick up the phone. Right now your homepage doesn't show any of that—no years in business, no suburbs you cover, no mention of qualifications. Competitors who do show this proof win the call.
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Google can't read your site properly
Search engines look for specific markers to understand what you do and where you do it. Your site is missing most of them, which means you're ranking lower than you should for searches like "metal roofing Ballarat" or "roof plumber near me." You're also invisible to the new AI search tools people are starting to use.
What Changes When We Fix This
More calls from the traffic you already have. You're getting visitors—they're just not converting. A prominent phone number, clear buttons, and trust signals above the fold can double your enquiry rate without spending a dollar on advertising.
Higher search rankings for local terms. Fixing the technical gaps (security certificate, proper page titles, local business markup) will move you up in results for high-intent searches like "roof repairs Ballarat" and "metal roofing quotes."
You stop losing customers to the "not secure" warning. The moment your site is secure, that warning disappears. Visitors stay, trust goes up, and you stop haemorrhaging traffic before people even see what you offer.
Mobile visitors can reach you in one tap. A sticky call button on mobile means every visitor—whether they've scrolled down or are still reading your headline—can dial you instantly. That's how you capture the "I need this fixed today" crowd.
Next Step
We'd like to walk you through exactly what we'd change and why.
It's a 30-minute conversation, no obligations, and you'll walk away with a clear picture of what a working website looks like for a Ballarat roofing business.
If it's not a fit, no hard feelings. If it is, we'll send you a detailed plan.